Identity system
apro brand
A restrained market identity: warm graphite, exact data typography and one signal colour reserved for action and live state.
Mark and wordmark
01apro
apro
Colour
Lime signals action and live state. Warm grays carry every other layer.
Signal lime
#CCFF00Canvas
#100F0FCard
#1A1919Raised
#2A2828Primary
#FFFFFFSecondary
#BCBBBBPositive
#66C399Negative
#FF773DEditorial · Instrument Serif
Risk is a market signal.
Reserved for the wordmark and moments of emphasis, never for dense interface copy.
Interface · Inter
Robinhood Chain · 4663
Tabular figures, compact labels and controlled weights keep financial data calm at high density.